Research

Doctoral Program in Marketing

  • CRICOS code: 056955G | 098523G

Course overview

  • 5 years full time / 8 years part time
  • On Campus (Parkville)
  • Available to domestic and international students

Overview

What is it about?

Taught by the Department of Management and Marketing, the Doctoral Program in Marketing at the University of Melbourne is committed to providing outstanding research training for the world’s most ambitious minds. Challenge yourself through a program that broadens your skillset and advances your research career prospects in academia or within research and development teams in industry and the public sector.

The program is made up of a 2-year Master of Commerce coursework program followed by a 3-year PhD.

Generous scholarships are available for high achieving applicants, including full fee waivers and a stipend of AUD 37,000 per year (2024 RTP rate).

Research conference travel funding of AUD$15,000 is available to all confirmed PhD candidates.

The program combines rigorous research training and substantial opportunity to work on independent research projects with world renowned academics. This research training and activity will provide you with the skills and knowledge to address meaningful problems facing consumers, employees, managers, organisations, industries and communities. The expected career outcome is placement in research-focused academic jobs. Graduates could also seek applied research career opportunities in the public and private sector.

Our graduate students have successfully attained positions in leading academic and business institutions both within Australia and internationally.

A PhD journey is a voyage into consumer minds and ever-shifting market tides, where every data point tells a story, and each revelation reshapes the landscape of strategic influence.

Dr Fang-Chi Lu, Graduate Research Director, Marketing

We strongly encourage students to be creative, intellectually curious, hard-working and contribute to the advancement of the marketing field.