Doctoral Program in Marketing
- CRICOS Code: 056955G | 098523G
Graduate researchers build teaching and research skills through practical learning opportunities and enrichment activities:
- Teaching fellowships
- Tutoring opportunities
- Research support program
- Research colloquia
- Immersion in all aspects of academic life within the Department
Top-Tier Research & High-Quality Teaching
Dr Greg Nyilasy
The Doctoral Program in Marketing is led by Dr Greg Nyilasy. Greg has a PhD from the University of Georgia. He is a Senior Lecturer in Marketing at the Department of Management and Marketing and Fellow of the Wade Institute of Entrepreneurship at Ormond College. His research bridges consumer information processing, entrepreneurship/technology and sustainability/well-being. His research has appeared in the Journal of Advertising, Journal of Advertising Research, International Journal of Advertising, Journal of Business Ethics, and the European Journal of Marketing, among others.
"When starting a PhD, one question that most likely comes to everybody's mind is: "Will I be up to the task of finishing a PhD?" My advice is to have some respect for the task at hand, but not too much. It is good to read relevant literature and to find academics in one's field who can serve as models, but it is at least as important to leave room for one's own ideas and to develop the self-confidence to pursue them."