Doctoral Program in Marketing
- CRICOS code: 056955G | 098523G
Graduate researchers build teaching and research skills through practical learning opportunities and enrichment activities:
- Teaching fellowships
- Tutoring opportunities
- Research support program
- Research colloquia
- Immersion in all aspects of academic life within the Department
Top-Tier Research & High-Quality Teaching
Dr Greg Nyilasy
The Doctoral Program in Marketing is led by Dr Greg Nyilasy. Greg has a PhD from the University of Georgia. He is a Senior Lecturer in Marketing at the Department of Management and Marketing and Fellow of the Wade Institute of Entrepreneurship at Ormond College. His research bridges consumer information processing, entrepreneurship/technology and sustainability/well-being. His research has appeared in the Journal of Advertising, Journal of Advertising Research, International Journal of Advertising, Journal of Business Ethics, and the European Journal of Marketing, among others.
"When I started my PhD, I had been trained as an experimental researcher, and I came in thinking that’s what I was going to do – experimental consumer research! One of the best parts of being in a diverse department like the department of Management and Marketing, is how helpful and encouraging everyone is at doing different kinds of research."