Graduate Research

Doctoral Program in Marketing

  •  
Clock
Duration
5 years full time
Location
Mode (Location)
On Campus (Parkville)
Calendar-month
Intake
Dollar
Fees
Australian Government Research Training Program (RTP) places available
Learn more

Student experience

Overview

Graduate researchers build teaching and research skills through practical learning opportunities and enrichment activities:

  • Teaching fellowships
  • Tutoring opportunities
  • Research support program
  • Research colloquia
  • Immersion in all aspects of academic life within the Department

Top-Tier Research & High-Quality Teaching

Fang-Chi Lu GR Director, Marketing
Dr Fang-Chi Lu, Graduate Research Director, Marketing

Dr Fang-Chi Lu, Senior Lecturer in Marketing

Fang-Chi received her PhD in Marketing from The University of Iowa (USA). She has examined topics including how cognitive factors such as mindsets and political beliefs affect consumer motivation and goal pursuit in the domains of health, personal finances, and prosocial behaviours, and decision-making of vulnerable consumer populations, particularly the socially excluded and lonely consumers, with the focus on promoting their well-being. She has published in and served on an ad-hoc reviewer role in several premier and leading journals in the fields of marketing, consumer behaviour, and consumer psychology, as ranked by the Financial Times Top 50 (FT50) and the Australian Business Deans Council (ABDC).

Meet our Academics

Student experience

Miriam Guenther
Aphrodite Vlahos, PhD in Marketing, completed 2021

Aphrodite Vlahos

"When I started my PhD, I had been trained as an experimental researcher, and I came in thinking that’s what I was going to do – experimental consumer research! One of the best parts of being in a diverse department like the department of Management and Marketing, is how helpful and encouraging everyone is at doing different kinds of research."

Meet our Graduate Research Students