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Course structure
Overview
Successful candidates for the five-year doctoral program are first admitted into the coursework program Master of Commerce (Marketing) (CRICOS code:098523G). The coursework component consists of 200 points of coursework over two years.
Students who complete the coursework at the required level will proceed to the PhD degree where they will complete the thesis, typically in three years.
The Doctor of Philosophy degree is awarded on the basis of a thesis of approximately 80,000–100,000 words, in which candidates report on an independent, sustained and academically supervised research project investigating a specialised topic.
Specialisations
With research strengths in a number of key areas, the Department can offer PhD supervision for topics in a wide range of specialisations, including:
| Areas of specialisation the Department can supervise | |
|---|---|
| Advertising and communications | Consumer behaviour |
| Corporate social responsibility | Entrepreneurial marketing and new product development |
| Marketing management and strategy | Services and relationship marketing |
PhD candidates within the Department are actively encouraged to publish their research and significant resources are allocated to support a wide range of research activities including conference travel, study abroad and fieldwork. Candidates have the opportunity to apply for teaching appointments as part of their research training.