Doctoral Program in Marketing

    • CRICOS Code: 056955G | 098523G

    What will I study?


    The Doctoral Program in Marketing consists of a 2-year research training coursework component, the Master of Commerce, with high performing students then progressing to a 3-year Doctor of Philosophy in Business and Economics (PhD).

    Progression to the PhD requires successful completion of the Master of Commerce, maintenance of a minimum average of 80, and the recommendation of the Board of Examiners. The Master of Commerce is not a standalone program, but a pathway-degree to the PhD.

    Fields of research

    The world-class doctoral program is structured to allow students to master the fundamentals of research scholarship before progressing to undertake a substantial piece of independent and original research under academic supervision.

    Students who progress to the PhD will be supervised by globally-recognised academics in their field of research. Fields of research include:

    • Advertising and communications
    • Consumer behaviour
    • Corporate social responsibility
    • Entrepreneurial marketing and new product development
    • Marketing management and strategy
    • Services and relationship marketing


    You are not required to contact prospective supervisors before applying. Our doctoral program is designed for you to collaborate with a range of academics from the very beginning. As a doctoral student, you’ll be included in academic staff research seminars and work collaboratively with academics on research projects. Supervision arrangements will be confirmed prior to progression to the PhD component of the program.


    Year 1:

    In the first semester, students explore the fundamentals of Marketing scholarship. Small seminar-based subjects focus on contemporary and historical debates in Marketing and Consumer Behaviour. Quantitative and qualitative research methods are introduced and applied to marketing-related problems. Students then progress to deeper engagement with foundation material, typically selecting two-to-three options from advanced-level marketing subjects. Electives are also available from broader business and economics disciplines and beyond. Past students have taken subjects from Arts, Politics, Psychology, Education and Law to complement their specific research interests.

    Year 2:

    The second year of the program shifts focus towards independent research. Students continue to take advanced and elective subjects. Experiential opportunities are available, allowing students to complete applied-research with an organisation for credit. Students complete two 'special topics' subjects, working one-on-one with an academic on a question or problem. These subjects result in papers that will move towards publication in a high-quality journal. Students without a research background will complete a 10 000 word thesis under the supervision of one or two academics. This thesis explores the student's research interest and will refine ideas leading into progression to the PhD. Successful completion of Year 2 culminates in the award of a Master of Commerce.

    Year 3:

    Students who progress to the PhD begin working on a substantial piece of independent and original research under academic supervision. Students work with several academics in the first two years of the PhD and are expected to find researchers who align with their interests and style. At the end of Year 3, students will present their proposed study to the Department, and if successful, are confirmed to complete the thesis in the final two years.

    Years 4 and 5:

    Students work independently on their PhD thesis with the support of academic supervisors. The Doctor of Philosophy degree is awarded on the basis of a thesis of approximately 80 000–100 000 words, submitted by the end of Year 5 (or earlier). This represents an independent, sustained and academically-supervised research project investigating a specialised topic. The thesis is examined externally by scholars with international standing in the research field of the thesis topic. Students may also work on other research projects, either as an author or in a paid capacity as a research assistant. Paid teaching fellowship and tutoring programs (conditions apply) provide further opportunities to prepare for a successful career in academia or applied research.

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