Graduate Diploma in Publishing and Communications (Advanced)
- CRICOS Code: 085952D
What will I study?
100 point program (1 year full-time or part-time equivalent)
- Two Compulsory subjects
- 75 points of Elective subjects
Please note: Students may only select up to 25 points from the 'Additional Elective subjects' set
For more detailed information please see the Handbook entry for the course.
Explore this course
Explore the subjects you could choose as part of this diploma.
- Structural Editing 12.5
This subject focuses on the structural editing of texts in a range of genres, including instructional, polemical, scholarly and narrative works. Students will learn how to analyse the reading practices characteristic of different genres, and will be given practical experience in editing texts to meet the requirements and expectations of various projected readerships. The subject will also familiarise students with protocols for effective author/editor communication and acquaint them with the ethical and legal responsibilities that govern editors' participation in the publishing process. On successfully completing this subject, students will have a sound grasp of strategies for appraising the rhetoric and structure of texts in a wide range of genres.
- Editorial English 12.5
This subject focuses on the key communication skill of editing. It introduces students to the linguistic conventions of editorial English, the use and interpretation of copy-editing symbols, and the parameters of a variety of house styles. Students will also learn the principles and practice of editing on screen and the procedures required to ensure editorial transparency and accountability in an electronic environment. The subject offers an overview of the major components of the editing process, with an emphasis on editing for consistency and cohesion. On successfully completing this subject, students will have a sound grasp of the linguistic and procedural aspects of copy-editing.
- Internship II (Semester Long) 25
Internship II (Semester Long)
Students enrolled in this subject will be assisted to find a placement in a professional working environment where they will gain direct exposure to professional practice in their chosen field. They will work under the guidance of a senior staff member, with additional support from the subject co-ordinator. As well as taking part in the host organisation's day-to-day work, students will undertake a research project of concrete and practical benefit to the host organisation or the broader industry. The research topic will be negotiated between the student, the organisation's management and the subject co-ordinator. Students seeking to undertake the research internship in their current place of employment must consult the subject coordinator.
- The Contemporary Publishing Industry 12.5
The Contemporary Publishing Industry
This subject provides an overview of the major factors affecting the local and global production, marketing and distribution of books, magazines and electronic publications. It considers the impact of political, social and economic conditions, technological changes, and changing industry practices. Students will gain a critical understanding of professional practices and current issues in various sectors of the industry in the context of global developments.
- Business and Professional Communications 12.5
Business and Professional Communications
This subject studies the elements of successful communication in business and professional contexts - and these elements also translate into one’s personal communication. We study key skills, both written and oral, and take a resolutely practical approach to communication in all forms, including presentations, copywriting, emailing, project reports, media releases and marketing and public relations. We examine the role of communication within the organisation and develop practical tools for effective communication and negotiation. We use practical examples to develop our ability to build rapport, our presentation skills and our body language.
- Technical Writing and Editing 12.5
Technical Writing and Editing
This subject teaches the writing and editing skills needed in the technical writing profession. The emphasis is on preparing instructional materials (also known as user documentation), both for printed and online delivery. Students will learn how to plan a documentation project, how to tailor writing for various audiences (local and international), how to write effective procedures, how to build subject-specific thesauri, and how to index and design documents.
- Writing and Editing for Digital Media 12.5
Writing and Editing for Digital Media
This introductory subject is designed to induct graduate students into the major issues and current thinking in web-based communication; to familiarize students with the major channels and platforms in use in this field; to develop an understanding of online genres, and teach essential writing and editing skills for online contexts. Students will gain practical experience in writing in a number of different styles and formats and will learn to publish their work on a digital platform.
- Print Production and Design 12.5
Print Production and Design
This subject teaches students practical skills in creating documents using the industry-standard software, Adobe Indesign through practical workshops that take the student from beginner to intermediate skill levels. It also introduces students to the concepts and practice of print production and design, and outlines the underlying principles of publishing design and page layout, the characteristics of good typesetting, the interrelationship of images, space, colour and text and the importance of design briefs. Through reference to the history of printing, this subject will extend students’ understanding of the impact of changing technologies on typography, graphic design and production processes, enabling them to develop a critical awareness of trends in the field. A brief insight to some of the specific design and publishing challenges of ePublishing is also provided.
Please note: Students should subscribe to Adobe Indesign via Adobe Creative Cloud for the duration of the subject in order to be able to complete assignments out of class time.
- Practicum 25
This subject is designed to further develop the skills and extend the experience of those students already in gainful employment in a publishing or communications environment. With the support of the subject coordinator and the mentorship of a senior staff member in their place of employment, they will investigate their company's business in order to understand its position within the broader industry. As well as taking part in their ongoing day-to-day work, students will undertake a research project of concrete and practical benefit to their organisation. The research topic will be negotiated between the student, the organisation's management or employee's mentor, and the subject coordinator. Students will develop skills in conducting effective and timely research, analysis and report-writing, and will also gaining deeper insight into a particular model of contemporary publishing and communications practice. They will exercise the skills in writing, editing, print and web production they have developed through their university studies and apply them directly to their current professional environment.
- Legal Issues in Media and Publishing 12.5
Legal Issues in Media and Publishing
This subject addresses ethical issues and legal constraints involved in publishing for print and digital media. It will review existing ethical codes and the mechanisms established to police them, as well as offering an overview of how publishing practices are shaped by legislative provisions relating to such matters as intellectual property, privacy, defamation and respect for cultural differences. On successfully completing this subject, students will have gained an understanding of a wide range of ethical and legal considerations.
- Publishing Project 12.5
Working under the supervision of a staff member, a student will produce a substantive publishing project, equivalent to 5000 words of written assessment. The project will be part of a larger team publishing project led by staff. The subject coordinator's permission must be sought in order to enrol.
- International Publishing Project 12.5
International Publishing Project
This subject involves travel to New York to undertake a five-day intensive to be taught at a New York based university. The program will involve instruction by senior figures in the US publishing industry, from established firms and the recent start-ups that are re-shaping the industry.
- Print Markets: Structures and Strategies 12.5
Print Markets: Structures and Strategies
As the print publishing market in all its forms adapts to the impact of new technologies, this subject examines the resulting seismic changes, the impact of digital technologies on the publishing supply chain and the shifting strategic contribution of marketing to the publishing process. We study the changing structure of the market, including analysis of the changing role of wholesales, bricks and mortar retailers (both specialist and non-specialist) and online providers on the supply side, and examine demographic, cultural and social factors influencing the structure of demand. We explore factors affecting the competitive environment, including the impact of digital technologies on the print supply chain and the interaction between old and new media. We use case studies to highlight the issues of market segmentation, branding and product placement. Assessment tasks focus on researching specific market segments and developing practical, costed, commercially-astute marketing strategies.
- Researching Audiences and Reception 12.5
Researching Audiences and Reception
This subject examines diverse understandings of audiences and introduces research approaches to investigating audience practices and patterns of consumption in a changing media landscape. It provides a detailed understanding of the different ways in which questions of media impact and audience power have been theorised, conceptualised and examined across the history of media research. Students will be encouraged to deepen their understanding of contemporary audience research methodologies from both administrative and critical points of views and to develop critical evaluation skills deployed in relation to these. Approaches examined will include early media effects studies rooted in the behavioural paradigm, and sociological studies of public beliefs and opinion formation, as well as political economy of globalisation and its (re)construction of audiences and approaches inspired by cultural studies that explore audiences as culturally situated and as active sense makers. Students will consider different audiences, media and genres across the course and engage in focused study of selected audiences and processes of reception.
- Public Relations and Communications 12.5
Public Relations and Communications
This subject provides students with an advanced understanding of relevant theory and practice in contemporary public relations. Lectures will introduce case studies and practical accounts from industry professionals dealing with public relations functions including stakeholder relations, media relations, government relations, investor relations and issues/crisis management. This will be complemented with theoretical perspectives and examination of ethical considerations to situate the key issues and challenges of public relations in a global context.
- Change in Journalism 12.5
Change in Journalism
This subject seeks, through research and investigation, to encourage students to reflect on how journalism has developed and changed over time, in order to gain a critically informed perspective on its present and possible futures. Students will reflect on the question of what drives journalism history, and different perspectives that have been provided on this question, in work that has focused on the contribution of sociopolitical, economic and technological change to shaping and transforming journalism. This is addressed through engagement with key areas of research and debate surrounding journalism history, as well as a consideration of different traditions and histories of journalism in different social and political cultures. Such work provides a resource for critically informed consideration of how history has shaped the present landscape of journalism and challenges facing the field. It also supports informed engagement with the problem of how such challenges might be addressed, and journalism's possible future(s).