Where will this take me?
The Master of Applied Psychology (MAP) will arm you with the skills and knowledge to apply psychological theories to real-world problems. As a graduate of this program, you’ll be in a prime position to pursue a career in fields such as marketing, social/consumer research, advertising, user experience, consulting, public policy, or the non-profit sector.
The MAP was created to fill a gap in the market for applied psychology students (distinct from clinical or organisational psychologists) who want to work in emerging areas of behaviour change, behavioural insights, and consumer decision-making.
The exciting opportunities for MAP graduates span numerous industries – from advertising to government policy. While not a pathway to traditional registration as a psychologist, the MAP provides you with a wide range of career possibilities.
To illustrate the breadth of careers that are possible with the MAP, explore the list of current internship hosts:
- The Behavioural Insights Team
- Cancer Council Victoria
- Victorian Government Behavioural Insights Unit
- Our Watch
- The Shannon Company
- Centre for Evidence and Implementation
- Cummins & Partners
- Empirica Research
- Roy Morgan
- Vocus Group.
A specialised qualification
Graduates of the Master of Applied Psychology at the University of Melbourne leave with a specialised qualification and insight in an emerging field.