Master of Applied Psychology

  • CRICOS code: 096378E

Where will this take me?


The Master of Applied Psychology (MAP) will arm you with the skills and knowledge to apply psychological theories to real-world problems. As a graduate of this program, you’ll be in a prime position to pursue a career in fields such as marketing, social/consumer research, advertising, user experience, consulting, public policy, or the non-profit sector.

The MAP was created to fill a gap in the market for applied psychology students (distinct from clinical or organisational psychologists) who want to work in emerging areas of behaviour change, behavioural insights, and consumer decision-making.


The exciting opportunities for MAP graduates span numerous industries – from advertising to government policy. While not a pathway to traditional registration as a psychologist, the MAP provides you with a wide range of career possibilities.

To illustrate the breadth of careers that are possible with the MAP, explore the list of current internship hosts:

A specialised qualification

Graduates of the Master of Applied Psychology at the University of Melbourne leave with a specialised qualification and insight in an emerging field.

Read about Kate's experience:


Kate Napoli

Kate Napoli, Junior Strategic Planner at Alt/Shift

Deciding to do the MAP was one of the best things I've done. As well as every class being interesting and engaging, I found myself surrounded by driven, intelligent classmates, and made amazing friendships along the way. I'm now working as a Junior Strategic Planner at a PR Agency called Alt/Shift. Their philosophy is all about driving attitude and behaviour change. Consumer decision making and behavioural insights have a big role for brand communications, and the MAP gave me a new level of understanding in that space.

Read more about Kate's appointment as Junior Strategic Planner at Alt/Shift here.