Master of Applied Psychology

    • CRICOS Code: 096378E

    Where will this take me?


    The Master of Applied Psychology (MAP) will arm you with the skills and knowledge to apply psychological theories to real-world problems. As a graduate of this program, you’ll be in a prime position to pursue a career in fields such as marketing, social/consumer research, advertising, user experience, consulting, public policy, or the non-profit sector.

    The MAP was created to fill a gap in the market for applied psychology students (distinct from clinical or organisational psychologists) who want to work in emerging areas of behaviour change, behavioural insights, and consumer decision-making.


    The exciting opportunities for MAP graduates span numerous industries – from advertising to government policy. While not a pathway to traditional registration as a psychologist, the MAP provides you with a wide range of career possibilities.

    To illustrate the breadth of careers that are possible with the MAP, explore the list of current internship hosts:

    A specialised qualification

    Graduates of the Master of Applied Psychology at the University of Melbourne leave with a specialised qualification and insight in an emerging field.

    Read about Kate's experience:


    Kate Napoli

    Kate Napoli, Junior Strategic Planner at Alt/Shift

    Deciding to do the MAP was one of the best things I've done. As well as every class being interesting and engaging, I found myself surrounded by driven, intelligent classmates, and made amazing friendships along the way. I'm now working as a Junior Strategic Planner at a PR Agency called Alt/Shift. Their philosophy is all about driving attitude and behaviour change. Consumer decision making and behavioural insights have a big role for brand communications, and the MAP gave me a new level of understanding in that space.

    Read more about Kate's appointment as Junior Strategic Planner at Alt/Shift here.