The experience


Studying with MBS: On campus or wherever you are, we’ve got you covered

MBS will offer subjects in either dual-delivery or online only mode.

For students who are in Melbourne and able to attend campus, we’re excited to confirm that many subjects will be delivered using a blend of on-campus activities and online activities (dual-delivery).

For students who are unable to attend campus, please rest assured all MBS subjects offered will be delivered online. Further details are available in the Handbook.

Our Virtual Campus Community, including all of our University Services for students, are still running online. We are providing many ways to stay positive and connected online including working out with MU Sport, and ways to enhance your academic skills and appointments for counselling and wellbeing.

At MBS, we offer a comprehensive program to support your learning, develop your skills and enrich your degree. We encourage you to be involved both on and off campus and to make the most of your time outside the classroom.

Careers Skills Development Program: Our Student Experience and Experiential Learning team have developed a business specific program to prepare you for your career which includes our Career Mentoring Program and MBS Skills Workshops which aim to develop your employability skills – those non-technical skills and knowledge that you need to participate effectively in the workplace, such as networking or a great CV.

Case competitions and entrepreneurship: Every year we run our very popular MBS Case Competition. This is a great opportunity to put theory into practice by delivering a solution to a real-life business problem in a tight time frame or if pitching a winning business is more your style, you can take part in our annual UniMelb StartUp Pitch Competition for a chance to win some amazing prizes and receive feedback that could help turn your idea into reality!

Student Clubs: MBS students are encouraged to take part in a range of Faculty and University clubs, including the MBS Student Association. All Faculty clubs offer opportunities for professional development for their members and offer leadership and project management opportunities. Many also give back to the community such as Melbourne Microfinance Initiative and Global Consulting Group, which use their business skills to offer pro-bono consulting for charities and NFPs in Australia and overseas.

Who will you learn from?

Professor Erik Mooi, Program Director

Erik is a Professor in Marketing and area head of Marketing. Erik has taught at top universities in Australia, France, Indonesia, the Netherlands, and the UK on market research, research methods, and marketing strategy. He has also authored several books, including A Concise Guide to Market Research and Market Research, marketing nearly 3 million chapters in the process. He has published in most top marketing journals, including the Journal of Marketing, the Journal of Marketing Research, and the International Journal of Research in Marketing.

Professor Liliana Bove

Professor Bove is a passionate service marketer who researches how positive interactions between customers and front-line staff can affect the subjective wellbeing of both and help the service organisation thrive. In current work she focusses on customer citizenship behaviours: voluntary, helpful behaviours towards the staff, the organisation, or other customers, which are not required for the service to be delivered, but which can positively affect performance outcomes. Her interest in customer citizenship behaviour has extended more generally to prosocial behaviour such as organ donor registration, blood donation and volunteering.

Dr Brent Coker

Dr Brent Coker is a researcher and lecturer of Marketing. He has a PhD in electronic commerce (“Predicting Internet Purchase Intention” 2007). Brent has spent the past decade studying Viral Marketing, and is author of the WH Smith Heathrow chart topping book “Going Viral”, which is the culmination of a seven year study on psychology of building a strong brand and customer engagement. Brent founded the dot-com “Fernland” in 1998, and is founding director of Deloosh Pty Ltd – a technology and market research company.

Professor Jill Lei

Professor Jing (Jill) Lei is an expert in consumer behavioural research. Her studies mainly focus on consumers’ decision-making process – how and why consumers make various decisions in their everyday life. She has studied consumers’ decision making in various contexts such as consumers’ food decisions, high-technology product adoption, online purchase behaviour, and donation decisions. Jill has taught in a number of universities in the Netherlands, Canada, China, and Australia, and published her research work in a range of top marketing journals.


Xudong Chen

I chose this course for its advanced industry foresight, highly practical course structure and ready-to-use knowledge. My experience with it so far has proven I made the right choice. All the knowledge I acquired was really intriguing and highly relevant to the situations that I came across during my internships. Also, the small size of our class and all the various working backgrounds of my classmates makes the discussion interactive and insightful. Xudong Chen, Master of Digital Marketing Student