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Coursework

Master of Digital Marketing

  • CRICOS Code: 103161D

The experience

Overview

At MBS, we offer a comprehensive program to support your learning, develop your skills and enrich your degree. We encourage you to be involved both on and off campus and to make the most of your time outside the classroom.

Careers Skills Development Program: Our Student Experience and Experiential Learning team have developed a business specific program to prepare you for your career which includes our Career Mentoring Program and MBS Skills Workshops which aim to develop your employability skills – those non-technical skills and knowledge that you need to participate effectively in the workplace, such as networking or a great CV.

Case competitions and entrepreneurship: Every year we run our very popular MBS Case Competition. This is a great opportunity to put theory into practice by delivering a solution to a real-life business problem in a tight time frame or if pitching a winning business is more your style, you can take part in our annual UniMelb StartUp Pitch Competition for a chance to win some amazing prizes and receive feedback that could help turn your idea into reality!

Student Clubs: MBS students are encouraged to take part in a range of Faculty and University clubs, including the MBS Student Association. All Faculty clubs offer opportunities for professional development for their members and offer leadership and project management opportunities. Many also give back to the community such as Melbourne Microfinance Initiative and Global Consulting Group, which use their business skills to offer pro-bono consulting for charities and NFPs in Australia and overseas.

Who will you learn from?

Associate Professor Stephan Ludwig, Program Director

Dr Ludwig is an expert in digital marketing communication and marketing analytics. He has spent over 10 years studying and researching communication design, - the way we communicate – which reflects who we are, our intentions, the relationships we are in, and our likely impact on respective audiences. Stephan has taught at top-universities in Australia, Germany, the Netherlands, UK and Switzerland, publishes regularly in the world-leading journals of marketing and information systems, closely cooperates with a range of Fortune 500 companies as well as exciting start-ups.

Associate Professor Erik Mooi

Erik is Associate Professor in Marketing and area head of Marketing. His research has explored inter-firm agreements and innovation and has considered for example the role of formal contracting in reducing IT problems from occurring, the impact of the design of technology agreements on investors' reactions and stock prices, and the role of enforcement in bringing about desired improvements in IT procurement.

Professor Liliana Bove

Professor Bove is a passionate service marketer who researches how positive interactions between customers and front-line staff can affect the subjective wellbeing of both and help the service organisation thrive. In current work she focusses on customer citizenship behaviours: voluntary, helpful behaviours towards the staff, the organisation, or other customers, which are not required for the service to be delivered, but which can positively affect performance outcomes. Her interest in customer citizenship behaviour has extended more generally to prosocial behaviour such as organ donor registration, blood donation and volunteering.

Dr Brent Coker

Dr Brent Coker is a researcher and lecturer of Marketing. He has a PhD in electronic commerce (“Predicting Internet Purchase Intention” 2007). Brent has spent the past decade studying Viral Marketing, and is author of the WH Smith Heathrow chart topping book “Going Viral”, which is the culmination of a seven year study on psychology of building a strong brand and customer engagement. Brent founded the dot-com “Fernland” in 1998, and is founding director of Deloosh Pty Ltd – a technology and market research company.

Associate Professor Jill Lei

Associate Professor Jill Lei’s research focus is mainly in the area of consumer decision making, especially how consumers make trade-off decisions in various contexts, such as food consumption and financial decisions.