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Course overview
Overview
Why study marketing at Melbourne Business School?
- Connect with industry: Complete an internship or a consulting subject working to solve a real company problem in Melbourne, Shanghai, Kuala Lumpur or London, plus get involved in our student experience opportunities like case competitions and student clubs that can offer you industry experience and exposure.
- Build a strong marketing skillset and business breadth: Learn the skills to attract and retain customers and improve experience, you can study marketing strategy, customer behaviour, relationship marketing, branding, neuromarketing and international marketing. You'll also gain a strong foundation across accounting, finance and management.
- Study in a course with industry recognition: The Master of Management (Marketing) is an accredited program with the Australian Marketing Institute.
- Leading reputation with a global network: Melbourne is consistently ranked among the world's top universities for Business and Management and has over 60,000 business alumni in over 100 countries, ensuring that you join a valuable network of peers from all business disciplines right from day one.
What is it about?
Melbourne Business School's Master of Management (Marketing) provides foundation training in a variety of business and management disciplines and specialist training in marketing. It enables graduates to develop, implement and control integrated marketing programs, work closely with managers in other functional areas, and pursue a career in marketing management.
Who is it for?
This program is ideal for students holding undergraduate degrees in areas outside of business/commerce whose goal may be to assume a managerial position in the marketing and communications field.
The program is also offered as a 1.5 year full time option (part-time equivalent available for domestic students) if you have previously completed an undergraduate degree in business, commerce or a related discipline.