main

Coursework

Master of Management (Marketing)

  • CRICOS Code: 064503C

The experience

Overview

Studying with MBS: Whether from home or later on campus, we’ve got you covered

Until it is safe to return to campus, our students are learning at home through our virtual campus and using platforms like our learning management system Canvas and Zoom for lectures and tutorials with breakout rooms to encourage interaction and discussion.

Our Virtual Campus Community, including all of our University Services for students, is fully up and running. We are providing many ways to stay positive and connected online including workouts with MU Sport, course planning appointments, ways to enhance your academic skills and appointments for counselling and wellbeing.

At MBS we offer a comprehensive program to support your learning, develop your skills and enrich your degree. We encourage you to be involved both on and off campus and to make the most of your time outside the classroom.

Injecting industry into your experience

Consulting Subjects: MBS offers the Business Practicum and Global Business Practicum subjects, which sees groups of students undertake a real business consulting project over 10 days for an organisation within Australia or overseas. In this video, you will find out what being an in-company consultant at CUB (AB InBev) was like for Maria Cruz (MIB, 2018).  You will hear more about the project and what her host and mentor, Isaac Lowrie, Strategy Director (APAC South), thought about the team's contributions during their time in the office.

Internships: Our internship subject offers you the opportunity to complete a placement in an area related to your studies, whilst earning credit towards your Master’s degree. It is also an opportunity for you to apply business knowledge in an industry setting with the support of an industry and academic mentor. You can also complete your internship over the Summer or Winter semester.

Careers Skills Development Program: Our Student Experience and Experiential Learning team have developed a business specific program to prepare you for your career which includes our Career Mentoring Program and MBS Skills Workshops which aim to develop your employability skills – those non-technical skills and knowledge that you need to participate effectively in the workplace, such as networking or a great CV.

Case competitions and entrepreneurship: Every year we run our very popular MBS Case Competition, this is a great opportunity to put theory into practice by delivering a solution to a real-life business problem in a tight time frame or if pitching a winning business is more your style, you can take part in our annual UniMelb StartUp Pitch Competition for a chance to win some amazing prizes and receive feedback that could help turn your idea into reality!

Student clubs: MBS students are encouraged to take part in a range of Faculty and University clubs, including the MBS Student Association. All Faculty clubs offer opportunities for professional development for their members and offer leadership and project management opportunities. Many also give back to the community such as Melbourne Microfinance Initiative and Global Consulting Group, which use their business skills to offer pro-bono consulting for charities and NFPs in Australia and overseas.

Top-Tier Research & High-Quality Teaching

Management and Marketing programs at MBS are designed and taught by the experts in the field. Our academic staff are known for their top-tier research and high-quality teaching performance. Many consult to businesses, government and other organisations.

Dr Michal Carrington explains how she teaches Retail Marketing through war games. An expert in ethics and consumer behaviour, Dr Carrington spent almost a decade working for Unilever in Australia and the UK before joining academia.

Dr Erica Coslor

Dr Erica Coslor

Dr Erica Coslor

Dr Erica Coslor is a Senior Lecturer in management at the University of Melbourne and is the Program Director for the Master of Management's Marketing, Management and HR streams. With a PhD in sociology from the University of Chicago, her research examines valuation methods, objects and new market creation, including the role of the epistemic knowledge community around art as a financial investment (Coslor & Spaenjers, 2016), valuation methods for artwork (Coslor, 2016) and social construction of audiences through gatekeeping (Coslor et al. in press). She has the pleasure of supervising both marketing and management students.

Dr Illka Ojansivu
Dr Illka Ojansivu

Dr Illka Ojansivu

Dr Ilkka Ojansivu teaches the core subject Marketing Management. His research focuses on B2B marketing on themes surrounding business relationship and networks, projects and institutional theory. He has been published in international peer-reviewed journals such as Industrial Marketing Management and International Journal of Project Management.

Student experience

Ailie Miller

Ailie Miller

1:1 Customer Marketing Specialist at Mercedes Benz


“With the completion of my Masters I now feel secure in knowing that I’m employable. My Masters provided clarity as to what my core interests were, thereby guiding my career choices and development. It’s given me valuable skills, both professionally and personally and I’ve had incredible experiences that differentiate myself from other applicants.”

Maria Teresa Sagaria

Maria Teresa Sagaria

Manager at Accenture Interactive


"Enjoy your time here! MBS is such an incredible institution in so many ways. Do what you love and you’ll never have to work a day in your life - study your passion, take part in the extra-curricular activities and enjoy being on such a beautiful campus surrounded by inspiring, like-minded individuals."