This subject focuses on the nature of accounting from the perspective of the users of financial reports. In this subject, students will learn how to analyse and interpret financial information prepared by diverse businesses, both profit and not-for-profit. A key theme in the subject is to understand the relevance of accounting information for the decisions typically made by diverse stakeholders including financial analysts, bankers and shareholders as well as the strategic and operational decisions made by managers within the different businesses. This subject is designed to meet the needs of students from all disciplines, who seek to become more informed users of accounting information but who do not intend to pursue further studies in accounting.

This subject focuses on the nature of accounting for organisations from the perspective of a preparer and user of financial reports. The subject examines the methods of recording and reporting transactions and events and how to both prepare and analyse financial reports.

This includes obtaining an understanding of the judgements and decisions involved in the preparation of financial reports. The subject examines how these different judgements and accounting policy choices can impact the analysis of profitability, liquidity, financial stability and efficiency outcomes.

This subject provides an introduction to the fundamentals of microeconomics, strategy and key issues in macroeconomics, and applies this knowledge to business and management issues. Topics to be covered include: the working of competitive markets; the operation of business organisations such as cost management and pricing decisions; strategic behaviour and market outcomes in different market environments; the effect of public policy on business organisations; and the main macroeconomic influences on the business environment.

This subject is designed to equip students with the tools necessary to enable them to make the core decisions faced by managers and investors. The first part of the subject deals with establishing the environment in which organizations operate, namely the objectives of the suppliers of financial and human capital. The subject then considers the basic tools commonly employed by financial managers and investors including discounted cash flow techniques and financial mathematics. Measures and definitions of alternative forms of risk are considered and the relation between risk and expected reward in capital markets is established. Finally, the subject considers the important decisions faced by firms (such as investment, financing and dividend policy) and by investors (the composition of their optimal portfolio of stocks).

This subject introduces students to the fundamentals of finance, financial securities and financial markets. Topics include: key financial concepts such as the time-value-of-money, risk, return, present value, diversification, arbitrage, leverage and voting control; key financial securities such as stocks, bonds, mortgages and other loans; key financial markets such as the stock, interest rate and foreign exchange markets; and key participants in financial markets such as investors, funds, companies, banks, intermediaries, governments and regulators.

This subject is designed for students who seek an understanding of financial concepts and markets, but who do not intend to pursue any further studies in finance.

This subject will give you an opportunity to assess and develop your general management knowledge and skills. We will focus on practical concepts and frameworks , and experiential learning interventions, to enhance your capacity for communication and decision making, for engaging and motivating individuals and teams, and for effectively dealing with conflict and change.

This subject provides an introduction to the basic concepts, principles and activities of marketing and how to manage an organisation's marketing effort. Some of the principal topics include value-based marketing, market research, selecting target markets, product and brand management, marketing communications (advertising and promotions, as well as personal selling), management of distribution channels, pricing decisions and marketing ethics. Students are also introduced to the nature of buyer behaviour, including decision-making patterns, purchase behaviours, and customer satisfaction.

This subject examines the factors affecting the purchase, usage and disposal of products and services. Topics include the introduction and application of customer behaviour concepts to marketing decision making; consumer behaviour models of information processing; the identification of psychological variables which influence customer decision making; social and cultural factors affecting consumer behaviour; and an introduction to a variety of consumer-related market research techniques.

Business managers request, assess, purchase and use marketing research to make a wide range of informed decisions about target markets, product offerings and the performance of marketing activities. To be able to do this competently, managers need to know what benefits marketing research can provide, what research methods are appropriate for the different types of problems, and how data should be collected, analysed, interpreted and presented so that it is meaningful to other users. These are skills students will acquire through their participation in a 'real-life' client-sponsored project.

This subject serves as a capstone subject for the Master of Management (Marketing) integrating previous knowledge and skills acquired in other marketing subjects. This subject examines the task of preparing, implementing, and adjusting strategic marketing decisions and plans. It also introduces students to the tasks of utilising market information to identify and evaluate marketing strategies and gives students the opportunity to learn, examine and apply strategic decision processes in a business environment. The subject is application-oriented and makes extensive use of a simulation.

Retailing is fundamental to marketing and selling products and services. Retailing is all around us and contemporary retail is omnichannel—the seamless integration of digital and physical stores where products and services are exchanged, and experiences are delivered, to create value for the retailer and the customer. Omnichannel Retail examines the strategic issues relating to retailing management and the frontiers of retail innovation. Topics covered include developing retail strategy in highly competitive environments, experiential retailing, omnichannel retailing (online and offline), managing customer and supplier relationships, merchandise and range management, retail branding and flagship stores, big data in retail, and responsible retailing. Omnichannel retail integrates retailing theory with practical case studies and current examples in the world of retail.

New Product development is an important source of growth and profitability as existing markets become price competitive and saturated. However, the process of new product development is fraught with risk. In this course we study the process of managing products and how companies can manage their introduction and elimination from the product portfolio. We review how these decisions are made within the context of profit seeking and not-for-profit organizations. We then review the implication of these decisions for performance.

This subject examines the practices of public relations management. Topics include an introduction to public relations, the evolution of public relations, public relations theory, ethical issues in public relations, public relations strategies and tactics, the various stakeholders/publics that organisations interact with and the issues that they face with their major stakeholder relationships, crisis management, and also an examination of the difference between marketing public relations (MPR) and corporate public relations. Marketing public relations (MPR) is a key focus in the class.

This subject focuses on the task of developing and managing brands. It examines the way in which brand decisions may contribute to creating competitive advantage and explains how to analyse industries, make changes in brand strategies over time, and respond to competitive moves. Students also gain an understanding of the issues involved in the development and management of new products, how to manage product lines, and how to measure, develop and manage their brand equity.

Most business leaders understand that regardless of the industry, delivering a relevant and reliable customer experience is critical to overall business performance. This subject will focus on what an organisation can do to support or deliver customer experiences for enhanced brand loyalty and organisational success.
Topics will focus on managing the human, digital and/or physical touchpoints which make up each stage of the customer journey - pre-purchase, purchase and post-purchase- including the quality and value (e.g., cognitive, emotional, sensorial, social, etc ) the touchpoints provide.
Subject matter will also encompass how a business can manage the contextual factors that impact the customer experience such as servicescapes; the behaviour of front-line staff and other customers; including the customer’s own ability and desire to co-create value. Finally, the principles and theories behind how a business can bounce back and effectively recover when experiences go wrong will be provided.

This subject concentrates heavily on advertising, but also addresses the issues of internet advertising, public relations, and sales promotions. The emphases will be on understanding the theoretical foundation underlying persuasive communications, promotional strategy selection, integration of communications with other marketing activities, strategy implementation, and budgeting. The subject incorporates both lecture and cases as instructional vehicles.

International Marketing Management provides students with an introduction to basic marketing concepts as they apply in an international context. More fundamentally, it discusses some of the most important topics facing both international marketing practitioners and academics. These include global marketing strategy, assessment of market opportunities, type of market entry, international product and brand, pricing, distribution and promotion policies. Students will experience all aspects of international marketing management first-hand by playing a simulation game throughout the semester.

This subject addresses the sustainability related challenges confronting business organisations, and how these can be overcome. Many organisations find it difficult to balance short and long-term objectives relating to economic, social and environmental outcomes. The subject addresses the complexity and multi-faceted nature of social and environmental issues and why they present significant challenges to organisations. Principles of sustainability will be discussed with reference to concepts such as corporate social responsibility, corporate political responsibility, triple bottom line thinking and creating shared value. It will then review how organisations respond to these challenges, both negatively and positively, and why they respond in these ways, including strategic, ethical and critical perspectives. The subject then addresses approaches that increase organisations’ capability for continuous renewal and long-term success, whilst also promoting social and environmental benefits. This will be done through a focus on topics such as managerial competencies and organisational capabilities for sustainability, stakeholder management, industry and transnational guidelines for sustainability, national regulation and self-regulation, and an integrated supply chain perspective.

This subject expands students' knowledge of major theories and state of the art thinking in the measurement of marketing performance. It extends students’ understanding of market research methods in covering advanced topics including: product diffusion models and forecasting; measuring customer satisfaction, brand attitudes, and brand equity; understanding the lifetime value of a customer; advertising effectiveness; market sensitivity to promotions and price; sales-force optimisation; calculating the return on marketing investment.

Research techniques and insights from the cognitive neurosciences are increasingly used in marketing research and practice. This subject examines the research tools and insights from the neurosciences relevant to marketing theory and practice. Topics include functional implications of key brain systems for consumer judgements and decision-making; examination of neuroscientific and psychological techniques used in marketing research; applications of tools and insights from cognitive, emotional and social neurosciences for strategic marketing planning, product development, packaging and advertising research, and ethical considerations associated with use of brain imaging technology for marketing research.

This subject examines the planning and marketing of products and services on the internet. It analyses the economic, social, and technological opportunities and challenges presented by internet-based marketing. Topics include: internet business models, online consumer behaviour, the nature of social interaction and its effect on marketing, analytics, web design, and Search Engine Marketing.

This subject concentrates heavily on advertising, but also addresses the issues of internet advertising, public relations, and sales promotions. The emphases will be on understanding the theoretical foundation underlying persuasive communications, promotional strategy selection, integration of communications with other marketing activities, strategy implementation, and budgeting. The subject incorporates both lecture and cases as instructional vehicles.

This subject focuses on the task of developing and managing brands. It examines the way in which brand decisions may contribute to creating competitive advantage and explains how to analyse industries, make changes in brand strategies over time, and respond to competitive moves. Students also gain an understanding of the issues involved in the development and management of new products, how to manage product lines, and how to measure, develop and manage their brand equity.

This subject examines the factors affecting the purchase, usage and disposal of products and services. Topics include the introduction and application of customer behaviour concepts to marketing decision making; consumer behaviour models of information processing; the identification of psychological variables which influence customer decision making; social and cultural factors affecting consumer behaviour; and an introduction to a variety of consumer-related market research techniques.

This subject examines the planning and marketing of products and services on the internet. It analyses the economic, social, and technological opportunities and challenges presented by internet-based marketing. Topics include: internet business models, online consumer behaviour, the nature of social interaction and its effect on marketing, analytics, web design, and Search Engine Marketing.

International Marketing Management provides students with an introduction to basic marketing concepts as they apply in an international context. More fundamentally, it discusses some of the most important topics facing both international marketing practitioners and academics. These include global marketing strategy, assessment of market opportunities, type of market entry, international product and brand, pricing, distribution and promotion policies. Students will experience all aspects of international marketing management first-hand by playing a simulation game throughout the semester.

This subject provides an introduction to the basic concepts, principles and activities of marketing and how to manage an organisation's marketing effort. Some of the principal topics include value-based marketing, market research, selecting target markets, product and brand management, marketing communications (advertising and promotions, as well as personal selling), management of distribution channels, pricing decisions and marketing ethics. Students are also introduced to the nature of buyer behaviour, including decision-making patterns, purchase behaviours, and customer satisfaction.

Business managers request, assess, purchase and use marketing research to make a wide range of informed decisions about target markets, product offerings and the performance of marketing activities. To be able to do this competently, managers need to know what benefits marketing research can provide, what research methods are appropriate for the different types of problems, and how data should be collected, analysed, interpreted and presented so that it is meaningful to other users. These are skills students will acquire through their participation in a 'real-life' client-sponsored project.

Research techniques and insights from the cognitive neurosciences are increasingly used in marketing research and practice. This subject examines the research tools and insights from the neurosciences relevant to marketing theory and practice. Topics include functional implications of key brain systems for consumer judgements and decision-making; examination of neuroscientific and psychological techniques used in marketing research; applications of tools and insights from cognitive, emotional and social neurosciences for strategic marketing planning, product development, packaging and advertising research, and ethical considerations associated with use of brain imaging technology for marketing research.

New Product development is an important source of growth and profitability as existing markets become price competitive and saturated. However, the process of new product development is fraught with risk. In this course we study the process of managing products and how companies can manage their introduction and elimination from the product portfolio. We review how these decisions are made within the context of profit seeking and not-for-profit organizations. We then review the implication of these decisions for performance.

This subject examines the practices of public relations management. Topics include an introduction to public relations, the evolution of public relations, public relations theory, ethical issues in public relations, public relations strategies and tactics, the various stakeholders/publics that organisations interact with and the issues that they face with their major stakeholder relationships, crisis management, and also an examination of the difference between marketing public relations (MPR) and corporate public relations. Marketing public relations (MPR) is a key focus in the class.

Retailing is fundamental to marketing and selling products and services. Retailing is all around us and contemporary retail is omnichannel—the seamless integration of digital and physical stores where products and services are exchanged, and experiences are delivered, to create value for the retailer and the customer. Omnichannel Retail examines the strategic issues relating to retailing management and the frontiers of retail innovation. Topics covered include developing retail strategy in highly competitive environments, experiential retailing, omnichannel retailing (online and offline), managing customer and supplier relationships, merchandise and range management, retail branding and flagship stores, big data in retail, and responsible retailing. Omnichannel retail integrates retailing theory with practical case studies and current examples in the world of retail.

Most business leaders understand that regardless of the industry, delivering a relevant and reliable customer experience is critical to overall business performance. This subject will focus on what an organisation can do to support or deliver customer experiences for enhanced brand loyalty and organisational success.
Topics will focus on managing the human, digital and/or physical touchpoints which make up each stage of the customer journey - pre-purchase, purchase and post-purchase- including the quality and value (e.g., cognitive, emotional, sensorial, social, etc ) the touchpoints provide.
Subject matter will also encompass how a business can manage the contextual factors that impact the customer experience such as servicescapes; the behaviour of front-line staff and other customers; including the customer’s own ability and desire to co-create value. Finally, the principles and theories behind how a business can bounce back and effectively recover when experiences go wrong will be provided.

This subject examines the rise of the new information technologies within a wider organisational, social and historical context. It relates them to the emergence of "information-based" societies, where work, organisations and society are said to be changing fundamentally. In particular, it examines some of the competing claims made about such developments and examines the actual impacts of new information technologies on a range of issues that may include work organisation and behaviour, culture, power and knowledge. It also looks at the broader social and ethical implications for the wider society and globalisation within an increasingly globalized and marketised world.

This subject will give you an opportunity to assess and develop your general management knowledge and skills. We will focus on practical concepts and frameworks , and experiential learning interventions, to enhance your capacity for communication and decision making, for engaging and motivating individuals and teams, and for effectively dealing with conflict and change.

This subject provides an introduction to the basic concepts, principles and activities of marketing and how to manage an organisation's marketing effort. Some of the principal topics include value-based marketing, market research, selecting target markets, product and brand management, marketing communications (advertising and promotions, as well as personal selling), management of distribution channels, pricing decisions and marketing ethics. Students are also introduced to the nature of buyer behaviour, including decision-making patterns, purchase behaviours, and customer satisfaction.

This subject examines the factors affecting the purchase, usage and disposal of products and services. Topics include the introduction and application of customer behaviour concepts to marketing decision making; consumer behaviour models of information processing; the identification of psychological variables which influence customer decision making; social and cultural factors affecting consumer behaviour; and an introduction to a variety of consumer-related market research techniques.

Business managers request, assess, purchase and use marketing research to make a wide range of informed decisions about target markets, product offerings and the performance of marketing activities. To be able to do this competently, managers need to know what benefits marketing research can provide, what research methods are appropriate for the different types of problems, and how data should be collected, analysed, interpreted and presented so that it is meaningful to other users. These are skills students will acquire through their participation in a 'real-life' client-sponsored project.

This subject serves as a capstone subject for the Master of Management (Marketing) integrating previous knowledge and skills acquired in other marketing subjects. This subject examines the task of preparing, implementing, and adjusting strategic marketing decisions and plans. It also introduces students to the tasks of utilising market information to identify and evaluate marketing strategies and gives students the opportunity to learn, examine and apply strategic decision processes in a business environment. The subject is application-oriented and makes extensive use of a simulation.

Retailing is fundamental to marketing and selling products and services. Retailing is all around us and contemporary retail is omnichannel—the seamless integration of digital and physical stores where products and services are exchanged, and experiences are delivered, to create value for the retailer and the customer. Omnichannel Retail examines the strategic issues relating to retailing management and the frontiers of retail innovation. Topics covered include developing retail strategy in highly competitive environments, experiential retailing, omnichannel retailing (online and offline), managing customer and supplier relationships, merchandise and range management, retail branding and flagship stores, big data in retail, and responsible retailing. Omnichannel retail integrates retailing theory with practical case studies and current examples in the world of retail.

New Product development is an important source of growth and profitability as existing markets become price competitive and saturated. However, the process of new product development is fraught with risk. In this course we study the process of managing products and how companies can manage their introduction and elimination from the product portfolio. We review how these decisions are made within the context of profit seeking and not-for-profit organizations. We then review the implication of these decisions for performance.

This subject examines the practices of public relations management. Topics include an introduction to public relations, the evolution of public relations, public relations theory, ethical issues in public relations, public relations strategies and tactics, the various stakeholders/publics that organisations interact with and the issues that they face with their major stakeholder relationships, crisis management, and also an examination of the difference between marketing public relations (MPR) and corporate public relations. Marketing public relations (MPR) is a key focus in the class.

This subject focuses on the task of developing and managing brands. It examines the way in which brand decisions may contribute to creating competitive advantage and explains how to analyse industries, make changes in brand strategies over time, and respond to competitive moves. Students also gain an understanding of the issues involved in the development and management of new products, how to manage product lines, and how to measure, develop and manage their brand equity.

Most business leaders understand that regardless of the industry, delivering a relevant and reliable customer experience is critical to overall business performance. This subject will focus on what an organisation can do to support or deliver customer experiences for enhanced brand loyalty and organisational success.
Topics will focus on managing the human, digital and/or physical touchpoints which make up each stage of the customer journey - pre-purchase, purchase and post-purchase- including the quality and value (e.g., cognitive, emotional, sensorial, social, etc ) the touchpoints provide.
Subject matter will also encompass how a business can manage the contextual factors that impact the customer experience such as servicescapes; the behaviour of front-line staff and other customers; including the customer’s own ability and desire to co-create value. Finally, the principles and theories behind how a business can bounce back and effectively recover when experiences go wrong will be provided.

This subject concentrates heavily on advertising, but also addresses the issues of internet advertising, public relations, and sales promotions. The emphases will be on understanding the theoretical foundation underlying persuasive communications, promotional strategy selection, integration of communications with other marketing activities, strategy implementation, and budgeting. The subject incorporates both lecture and cases as instructional vehicles.

International Marketing Management provides students with an introduction to basic marketing concepts as they apply in an international context. More fundamentally, it discusses some of the most important topics facing both international marketing practitioners and academics. These include global marketing strategy, assessment of market opportunities, type of market entry, international product and brand, pricing, distribution and promotion policies. Students will experience all aspects of international marketing management first-hand by playing a simulation game throughout the semester.

This subject addresses the sustainability related challenges confronting business organisations, and how these can be overcome. Many organisations find it difficult to balance short and long-term objectives relating to economic, social and environmental outcomes. The subject addresses the complexity and multi-faceted nature of social and environmental issues and why they present significant challenges to organisations. Principles of sustainability will be discussed with reference to concepts such as corporate social responsibility, corporate political responsibility, triple bottom line thinking and creating shared value. It will then review how organisations respond to these challenges, both negatively and positively, and why they respond in these ways, including strategic, ethical and critical perspectives. The subject then addresses approaches that increase organisations’ capability for continuous renewal and long-term success, whilst also promoting social and environmental benefits. This will be done through a focus on topics such as managerial competencies and organisational capabilities for sustainability, stakeholder management, industry and transnational guidelines for sustainability, national regulation and self-regulation, and an integrated supply chain perspective.

This subject addresses the sustainability related challenges confronting business organisations, and how these can be overcome. Many organisations find it difficult to balance short and long-term objectives relating to economic, social and environmental outcomes. The subject addresses the complexity and multi-faceted nature of social and environmental issues and why they present significant challenges to organisations. Principles of sustainability will be discussed with reference to concepts such as corporate social responsibility, corporate political responsibility, triple bottom line thinking and creating shared value. It will then review how organisations respond to these challenges, both negatively and positively, and why they respond in these ways, including strategic, ethical and critical perspectives. The subject then addresses approaches that increase organisations’ capability for continuous renewal and long-term success, whilst also promoting social and environmental benefits. This will be done through a focus on topics such as managerial competencies and organisational capabilities for sustainability, stakeholder management, industry and transnational guidelines for sustainability, national regulation and self-regulation, and an integrated supply chain perspective.

Research techniques and insights from the cognitive neurosciences are increasingly used in marketing research and practice. This subject examines the research tools and insights from the neurosciences relevant to marketing theory and practice. Topics include functional implications of key brain systems for consumer judgements and decision-making; examination of neuroscientific and psychological techniques used in marketing research; applications of tools and insights from cognitive, emotional and social neurosciences for strategic marketing planning, product development, packaging and advertising research, and ethical considerations associated with use of brain imaging technology for marketing research.

This subject examines the planning and marketing of products and services on the internet. It analyses the economic, social, and technological opportunities and challenges presented by internet-based marketing. Topics include: internet business models, online consumer behaviour, the nature of social interaction and its effect on marketing, analytics, web design, and Search Engine Marketing.

This subject concentrates heavily on advertising, but also addresses the issues of internet advertising, public relations, and sales promotions. The emphases will be on understanding the theoretical foundation underlying persuasive communications, promotional strategy selection, integration of communications with other marketing activities, strategy implementation, and budgeting. The subject incorporates both lecture and cases as instructional vehicles.

This subject focuses on the task of developing and managing brands. It examines the way in which brand decisions may contribute to creating competitive advantage and explains how to analyse industries, make changes in brand strategies over time, and respond to competitive moves. Students also gain an understanding of the issues involved in the development and management of new products, how to manage product lines, and how to measure, develop and manage their brand equity.

This subject examines the factors affecting the purchase, usage and disposal of products and services. Topics include the introduction and application of customer behaviour concepts to marketing decision making; consumer behaviour models of information processing; the identification of psychological variables which influence customer decision making; social and cultural factors affecting consumer behaviour; and an introduction to a variety of consumer-related market research techniques.

This subject examines the planning and marketing of products and services on the internet. It analyses the economic, social, and technological opportunities and challenges presented by internet-based marketing. Topics include: internet business models, online consumer behaviour, the nature of social interaction and its effect on marketing, analytics, web design, and Search Engine Marketing.

International Marketing Management provides students with an introduction to basic marketing concepts as they apply in an international context. More fundamentally, it discusses some of the most important topics facing both international marketing practitioners and academics. These include global marketing strategy, assessment of market opportunities, type of market entry, international product and brand, pricing, distribution and promotion policies. Students will experience all aspects of international marketing management first-hand by playing a simulation game throughout the semester.

This subject provides an introduction to the basic concepts, principles and activities of marketing and how to manage an organisation's marketing effort. Some of the principal topics include value-based marketing, market research, selecting target markets, product and brand management, marketing communications (advertising and promotions, as well as personal selling), management of distribution channels, pricing decisions and marketing ethics. Students are also introduced to the nature of buyer behaviour, including decision-making patterns, purchase behaviours, and customer satisfaction.

Business managers request, assess, purchase and use marketing research to make a wide range of informed decisions about target markets, product offerings and the performance of marketing activities. To be able to do this competently, managers need to know what benefits marketing research can provide, what research methods are appropriate for the different types of problems, and how data should be collected, analysed, interpreted and presented so that it is meaningful to other users. These are skills students will acquire through their participation in a 'real-life' client-sponsored project.

Research techniques and insights from the cognitive neurosciences are increasingly used in marketing research and practice. This subject examines the research tools and insights from the neurosciences relevant to marketing theory and practice. Topics include functional implications of key brain systems for consumer judgements and decision-making; examination of neuroscientific and psychological techniques used in marketing research; applications of tools and insights from cognitive, emotional and social neurosciences for strategic marketing planning, product development, packaging and advertising research, and ethical considerations associated with use of brain imaging technology for marketing research.

New Product development is an important source of growth and profitability as existing markets become price competitive and saturated. However, the process of new product development is fraught with risk. In this course we study the process of managing products and how companies can manage their introduction and elimination from the product portfolio. We review how these decisions are made within the context of profit seeking and not-for-profit organizations. We then review the implication of these decisions for performance.

This subject examines the practices of public relations management. Topics include an introduction to public relations, the evolution of public relations, public relations theory, ethical issues in public relations, public relations strategies and tactics, the various stakeholders/publics that organisations interact with and the issues that they face with their major stakeholder relationships, crisis management, and also an examination of the difference between marketing public relations (MPR) and corporate public relations. Marketing public relations (MPR) is a key focus in the class.

Retailing is fundamental to marketing and selling products and services. Retailing is all around us and contemporary retail is omnichannel—the seamless integration of digital and physical stores where products and services are exchanged, and experiences are delivered, to create value for the retailer and the customer. Omnichannel Retail examines the strategic issues relating to retailing management and the frontiers of retail innovation. Topics covered include developing retail strategy in highly competitive environments, experiential retailing, omnichannel retailing (online and offline), managing customer and supplier relationships, merchandise and range management, retail branding and flagship stores, big data in retail, and responsible retailing. Omnichannel retail integrates retailing theory with practical case studies and current examples in the world of retail.

Most business leaders understand that regardless of the industry, delivering a relevant and reliable customer experience is critical to overall business performance. This subject will focus on what an organisation can do to support or deliver customer experiences for enhanced brand loyalty and organisational success.
Topics will focus on managing the human, digital and/or physical touchpoints which make up each stage of the customer journey - pre-purchase, purchase and post-purchase- including the quality and value (e.g., cognitive, emotional, sensorial, social, etc ) the touchpoints provide.
Subject matter will also encompass how a business can manage the contextual factors that impact the customer experience such as servicescapes; the behaviour of front-line staff and other customers; including the customer’s own ability and desire to co-create value. Finally, the principles and theories behind how a business can bounce back and effectively recover when experiences go wrong will be provided.

This subject examines the rise of the new information technologies within a wider organisational, social and historical context. It relates them to the emergence of "information-based" societies, where work, organisations and society are said to be changing fundamentally. In particular, it examines some of the competing claims made about such developments and examines the actual impacts of new information technologies on a range of issues that may include work organisation and behaviour, culture, power and knowledge. It also looks at the broader social and ethical implications for the wider society and globalisation within an increasingly globalized and marketised world.