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Coursework

Master of Management (Marketing)

  • CRICOS Code: 064503C

Where will this take me?

Overview

Job outlook: Advertising and Marketing Professionals are in strong demand, with the number of employees in the sector expected to grow to 70,300 by 2022.

(joboutlook.gov.au, 2014-2019)

Employment

Our graduates have gone on to some successful and varied careers. These are just some examples:

Within 1 year of graduating

Digital User Experience (UX) and Customer Experience (CX) Manager, GE Capital, Australia

Within 2 years of graduating

Pharmacy Territory Manager, RB (Health consumer goods)

Within 2 years of graduating

National Account Executive, Mondelēz International

Within 3 years of graduating

Experience Design Manager, SapientRazorfish UK

Practical Skills

You will leave the degree with a number of core skills in the following areas:

  • Financial management
  • Human resource management
  • Business analysis and decision making
  • Developing strategies to maximise business value
  • Marketing management
  • Consumer behaviour
  • Market research

Melbourne Business School students are also offered the opportunity to develop their employability skills through our Skills Workshops.

Success stories

Melanie Alforque

Melanie Alforque

Brand Manager
Bega and ZoOSh


"As a marketer, you quickly realise that you can’t do everything on your own. You’re constantly working with different parts of the business, which I really enjoy!"

Read more about Melanie’s journey

Lauren Devries

Lauren Devries

Digital Marketing Manager
Rail Plus


"I still call on the skill-set I gained in marketing strategy and marketing metrics and I really feel that I have progressed faster in my career because of this knowledge."