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Coursework

Master of Management (Marketing)

  • CRICOS Code: 064503C

Where will this take me?

Overview

Job outlook: Advertising and Marketing Professionals are in strong demand, with the number of employees in the sector expected to grow to 70,300 by 2022.

(joboutlook.gov.au, 2014-2019)

Employment

Our graduates have gone on to some successful and varied careers. These are just some examples:

Within 1 year of graduating

Digital User Experience (UX) and Customer Experience (CX) Manager, GE Capital, Australia

Within 2 years of graduating

Pharmacy Territory Manager, RB (Health consumer goods)

Within 2 years of graduating

National Account Executive, Mondelēz International

Within 3 years of graduating

Experience Design Manager, SapientRazorfish UK

Practical Skills

You will leave the degree with a number of core skills in the following areas:

  • Financial management
  • Human resource management
  • Business analysis and decision making
  • Developing strategies to maximise business value
  • Marketing management
  • Consumer behaviour
  • Market research

Melbourne Business School students are also offered the opportunity to develop their employability skills through our Skills Workshops.

Success stories

Melanie Alforque

Melanie Alforque

Senior Brand Manager - Commercial and Refreshment
Treasury Wine Estates


"As a marketer, you quickly realise that you can’t do everything on your own. You’re constantly working with different parts of the business, which I really enjoy!"

Read more about Melanie’s journey

Lauren Devries

Lauren Devries

Performance Lead
Medibank


"I still call on the skill-set I gained in marketing strategy and marketing metrics and I really feel that I have progressed faster in my career because of this knowledge."