Master of Marketing Communications
- CRICOS code: 085102B
We will equip you with more than just an education. Learn from some of the country’s most influential teachers, access a network of innovative industry leaders and engage with our exciting internship opportunities.
Graduate profile: Ashleigh Bonica – Senior Account Executive, Edelman
As a Senior Account Executive with global communications firm Edelman, Ashleigh believes the practical experience she gained in her Master of Marketing Communications was pivotal in helping her prepare to work in the communications industry.
“Our assignments were aligned with the work practitioners would be delivering in the industry, such as creating communications plans, responding to creative briefs, pitching campaigns to clients, copywriting and content creation,” she explains. “So when I started working in the PR and communications industry I felt familiar with what those pieces of work should look like.”
For Ashleigh, the highlights of the program were the Advanced Practice subjects. “These gave me the real-world experience and knowledge I needed to confidently enter the workforce,” she says. “I was able to work with and learn from real industry practitioners, responding to real client briefs and using frameworks and templates used in industry. I also got to work on establishing my network both with peers and practitioners, with one subject opening the door to my current role at Edelman.”
“My degree was integral to fostering my career,” she says. “Without the opportunities to meet practitioners I wouldn’t be in my current role today.”
Master of Marketing Communications students are fortunate to be able to choose from a range of practical experience opportunities / units. The internship is one such option. Students find the internship component of their course to be incredibly rewarding and helpful in securing practical experience and industry contacts which can lead to further employment prospects.