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Certificate

Specialist Certificate in Strategic Marketing

      Where will this take me?

      Overview

      Who this course is for

      This is suitable for:

      • Marketing professionals and those responsible for aligning marketing activities with business strategy
      • Professionals seeking to understand how strategic marketing can benefit their organisation

      Learning outcomes

      On completion of this Specialist Certificate, you will be able to:

      • Make informed strategic choices to improve market outcomes
      • Explain the importance of marketing strategy for superior business performance and shareholder value
      • Create, evaluate and execute strategic marketing plans
      • Analyse the critical issues associated with creating, analysing and selecting market segments and niches
      • Understand the tools and mechanisms for creating customer value and building marketing assets.
      • Conceptualise and implement marketing campaigns
      • Apply knowledge to practical marketing problems
      • Graduate attributes

      • Understand the value of marketing activities and of a marketing orientation in organisations
      • Develop the ability to apply problem solving techniques in marketing and management
      • Analyse strategic marketing problems and be capable of generating appropriate strategic solutions
      • Develop report writing skills
      • Develop on-line communication plans

      Further study

      As a Specialist Certificate graduate, you may gain credit exemptions towards a range of other graduate coursework programs.