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Major

Marketing

    What will I study?

    Overview

    You will develop a solid understanding of key marketing tools and goals such as segmentation, positioning, service excellence, sustainable leadership, and customer value, satisfaction and loyalty.

    Learn the fundamentals of advertising, product and brand management, strategic marketing, market research, relationship marketing, global marketing, electronic marketing and buyer behaviour.

    Your major structure

    In your first and second year you will complete core subjects that are prerequisites for your major, as well as electives and breadth subjects.

    In your final year you will study your major subjects, plus the a combination of elective and breadth subjects.

    Breadth studies

    Breadth is a unique feature of the Melbourne Model. It gives you the chance to explore subjects outside of commerce, developing new perspectives and learning to collaborate with others who have different strengths and interests — just as you will in your future career.

    Some of our students use breadth to explore creative interests or topics they have always been curious about. Others used breadth to improve their career prospects by complementing their major with a language, communication skills or business expertise.

    Explore this major

    Explore the subjects you could choose as part of this major.