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What you will learn
Gain contemporary skills and knowledge for your job now.
The ability to analyse and leverage online user data allows brands to build strategies that enhance customer value and drive long-term success.
This 100% online Melbourne MicroCert will equip you with essential tools and techniques to uncover and respond effectively to consumer insights across your organisation's marketing channels.
Open to anyone seeking a strong grounding in data analysis, this six-week course is suitable for professionals in a range of roles, including market researchers & marketing analysts, pricing analysts, product managers, and UX designers.
Explore fundamental concepts in customer data analysis
Be introduced to comparative statistical analysis and gain a data-informed approach to understanding key similarities and differences between your customers. You'll explore a range of tools to recognise and act on customer behaviour trends, including powerful data visualisation software.
Gain essential skills to conduct your own data-based experiments
Learn to design and implement your own experiments to collect, compare and uncover valuable customer-data insights. You'll build your analytical skills across different exploratory techniques in statistical analysis, and gain the knowledge needed to positively influence user behaviour and outcomes.
Apply your new knowledge to a real-world customer data analysis
Analyse an existing customer data set and perform a statistical comparison that draws on core concepts covered in this course. You'll develop and present a proposal that highlights opportunities and implications for future marketing strategies and gain expert feedback from your peers and course facilitator.
Who you will learn from
Learn from skilled academic and professional experts who will share invaluable knowledge you can use in your job.
Dr Jonathan Thong
Lecturer in Business and Data Analytics
Jonathan is a lecturer in the Department of Economics at the University of Melbourne and a tutor in the Masters of Business Analytics at the Melbourne Business School. He's a passionate educator with substantial experience in the design and delivery of economics, finance and data analytics courses. Jonathan obtained his PhD in Economics from New York University in 2011 and was recognised with an Outstanding Teaching Award from the College of Arts and Sciences at New York University.
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To take Comparative Analysis of Customer Data as a stand-alone Melbourne MicroCert, you'll pay the normal course price.
$1350.00 AUD (inc GST)
Please contact Student Support to discuss discounts and payment options for University of Melbourne staff or alumni, or to pay by invoice.
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