Duration
1.5 years full time / 3 years part time
Mode (Location)
On campus (Parkville)
Intake
March, July
Key dates
Key dates
Fees
Commonwealth Supported Places (CSPs) available
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Learn more
Entry schemes
Access Melbourne is available
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Learn more
Student experience
Overview
At MBS, we offer a comprehensive program to support your learning, develop your skills and enrich your degree. We encourage you to be involved both on and off campus and to make the most of your time outside the classroom.
Careers Skills Development Program: Our Student Experience and Experiential Learning team have developed a business specific program to prepare you for your career which includes our Career Mentoring Program and MBS Skills Workshops which aim to develop your employability skills – those non-technical skills and knowledge that you need to participate effectively in the workplace, such as networking or a great CV.
Case competitions and entrepreneurship: Every year we run our very popular MBS Case Competition. This is a great opportunity to put theory into practice by delivering a solution to a real-life business problem in a tight time frame or if pitching a winning business is more your style, you can take part in our annual UniMelb StartUp Pitch Competition for a chance to win some amazing prizes and receive feedback that could help turn your idea into reality!
Student Clubs: MBS students are encouraged to take part in a range of Faculty and University clubs, including the MBS Student Association. All Faculty clubs offer opportunities for professional development for their members and offer leadership and project management opportunities. Many also give back to the community such as Melbourne Microfinance Initiative and Global Consulting Group, which use their business skills to offer pro-bono consulting for charities and NFPs in Australia and overseas.
Who will you learn from?
Professor Erik Mooi, Program Director
Erik is a Professor in Marketing. Erik has taught at top universities in Australia, Denmark, France, Indonesia, the Netherlands, the UK, and the US on market research, research methods, and marketing strategy. He has also authored several books, including A Concise Guide to Market Research and Market Research, marketing nearly 3 million chapters in the process. He has published in most top marketing journals, including the Journal of Marketing, the Journal of Marketing Research, Harvard Business Review, and the International Journal of Research in Marketing.
Professor Michal Carrington
Michal Carrington is a Professor of Marketing and the FBE Associate Dean (Research and Enterprise). She researches in the areas of marketing ethics, ethical consumption, and consumer culture – often in the contexts of modern slavery and the interactions between humans and technology. Michal holds a BEng in Mechanical Engineering and a PhD from the University of Melbourne. Prior to entering academia, Michal worked for Unilever in Australia and the UK, and for Target Australia.
Dr Yi-Lin Tsai
Dr. Yi-Lin Tsai is a Senior Lecturer in Marketing at the University of Melbourne and brings direct industry expertise from his previous role as a Senior Ad Measurement Researcher at Reddit. His quantitative research focuses on digital marketing, causal inference, and artificial intelligence, including studies on how large language models perceive visual marketing and the dynamics of creator economies. He has taught postgraduate Digital Marketing Analytics since 2024, has published research in the Journal of Marketing Research and Marketing Science, and was awarded the Department Certificate for Teaching Excellence in both 2024 and 2025.
Dr Hamish Simmonds
Hamish is a Senior Lecturer in the Department of Management and Marketing. Hamish has worked with two dozen organisations across the public and private sectors in Australasia, Europe, and the Middle East, advising on customer strategy, digital customer experience, operating model design, and emerging technology. His work focuses on how digital technologies reshape markets, organisations, and the ways value is created, delivered, and governed.
Profile
Shanyarose Arunpattarasakul
The small cohort size provides a valuable friendship and allows for diverse learning opportunities from classmates. The course provided academic knowledge and helped me receive a marketing internship in Australia. The university also offers numerous opportunities for personal growth, such as participating in a case competition and contributing to my community through university clubs.