Course overview

  • 18 months full time / 3 years part time
  • On Campus (Parkville)
  • Available to domestic and international students
  • Start Year Intake - March and Mid Year Intake - July


Why study Digital Marketing at Melbourne Business School?

  1. Build your digital marketing skills and knowledge: including social media, channel management, content marketing, retail, metrics and analytics. Become adept in analysing and solving complex digital marketing problems.
  2. Learn from industry experts and be job ready: Connect with marketing professionals bringing their real-life case studies to you as part of your studies, plus complete an internship or take a consulting subject working to solve a real company problem.
  3. Accelerated version available: We offer a 1-year intensive version for those who wish to commence in mid-year (July). Check out the sample study plans for more information.

What is it about?

Aimed at Bachelor of Commerce graduates (or equivalent) with marketing studies or earlier career marketing professionals, the Master of Digital Marketing will teach you how to design the digital customer experience, which digital metrics matter, how best to craft creative viral content, and best- practice examples from industry thought leaders. The course aims to equip graduates for a career in this rapidly changing area through a specialised suite of advanced subjects including Customer Experience Design, Digital Marketing Metrics, Content Marketing, and Thought Leadership in Digital Marketing. This program is academically rigorous, practically orientated and globally relevant.

Don't have a commerce background? See our Master of Management (Marketing).