Master of Digital Marketing

Become a digital marketing expert

Navigate the fast-paced world of digital marketing with a Master of Digital Marketing at Melbourne University. Develop specialised knowledge and skills through a suite of advanced subjects. Gain hands-on experience with leading companies and explore how digital marketing theories apply in real-world business contexts. Graduate with in-demand skills, ready to step into this exciting and ever-changing profession.

Key Features

1. Build digital marketing skills and knowledge. Develop expertise in social media marketing, channel management, content marketing, retail, metrics and analytics.

2. Road test your new skills in industry. Develop job-ready skills and build your professional networks with an industry internship in your area of interest

3. Learn from industry experts. Explore best-practice examples from industry thought leaders, and learn from case studies presented by marketing professionals.

Learn more

Join a diverse cohort of Master of Digital Marketing students, from a wide range of backgrounds. Together, you’ll build the skills employers are looking for.

1. Build specialist knowledge. Choose electives to develop in-depth knowledge in your area of interest, such as analytics, content creation, or strategy.

2. Gain sought-after skills. Graduate with the skills employers are looking for, in areas like designing the digital customer experience, digital metrics, and crafting viral content.

3. Learn how to problem-solve. Become adept in analysing and solving complex digital marketing problems.

Students at Melbourne Business School (MBS) can access a wide range of support.

1. Careers Skills Development Program. Access this business-specific program for services like our Career Mentoring Program and workshops on skills such as effective networking and writing a great CV.

2. Student clubs. Extend your learning, build new connections, and make lifelong friends by joining a faculty club. Contribute to the community with clubs like Global Consulting Group, offering pro-bono consulting for charities and not-for-profits.

3. Case competitions and start-up pitches. Develop real business solutions in a tight timeframe at the MBS Case Competition or make your pitch in our startup competition.

“I liked that the course was hands-on. It gives you a holistic view of digital marketing from analytics and paid media metrics to content marketing. It was beneficial to work with people from across the globe to learn different POVs.”

- Ellinor Stenhammer, Master of Digital Marketing