Marketing is about understanding customer needs, resources and networks to create value for the customer and for the organisation. Studying marketing gives you skills in how to use market intelligence, strategy, communication, advertising and brand to respond to business needs, trends to maximise profitability and customer satisfaction.
Study options in Marketing
The University of Melbourne offers over 270 degrees in a vast range of study areas and specialisations. Browse through the programs we offer in the study area of your choice.
A major is your chosen area of specialisation. At the University of Melbourne we offer 100 majors at undergraduate level, and even more opportunities to specialise your study at graduate level.
Designed to rapidly equip you with skills and knowledge you need now, the University of Melbourne offers a wide range of short courses and microcredentials. They’re flexible, innovative and high quality, and created with busy professionals in mind.