Gain insight on how to research market opportunities, design and advertise effective product and service offerings to excite your customers and build brand equity.
Learn how to use market intelligence, strategy, communication, advertising and brand to respond to business needs, trends to maximise profitability and customer satisfaction.
Graduate with a reputation among employers for your strong understanding of business processes, resourcefulness and problem-solving and leadership skills.
Discover the Marketing Major
Looking for personalised advice?
Find out more about our graduate degrees and get support with your application. Speak to our expert staff online, via phone or at an upcoming event. You can also register to learn more about your course options and opportunities via email.
Why study at the University of Melbourne
An exciting career
Solve key business challenges while making a difference to society, policy and organisations.
Taught by leading experts
Your academics have extensive teaching, research and consulting experience in the public and private sectors.
Access experiential learning and networking opportunities with a wide range of industry partners.
Hear from our students
Find out what motivated our current students to choose Melbourne, and the impact studying with us has had on their lives and careers.
Make the most of the opportunities at Melbourne.Christina, Bachelor of Commerce student
My Master's degree was integral to fostering my career.Ashleigh, Account Manager, Edelman. Master of Marketing Communications (2016)