About Marketing

Gain insight on how to research market opportunities, design and advertise effective product and service offerings to excite your customers and build brand equity.

Learn how to use market intelligence, strategy, communication, advertising and brand to respond to business needs, trends to maximise profitability and customer satisfaction.

Graduate with a reputation among employers for your strong understanding of business processes, resourcefulness and problem-solving and leadership skills.

Discover the Marketing Major

A major in Marketing will help you learn to research market opportunities, design and advertise effective product and service offerings, and excite customers through building brand value.

Looking for personalised advice?

Find out more about our graduate degrees and get support with your application. Speak to our expert staff online, via phone or at an upcoming event. You can also register to learn more about your course options and opportunities via email.

Why study at the University of Melbourne

An exciting career

An exciting career

Solve key business challenges while making a difference to society, policy and organisations.

Taught by leading experts

Taught by leading experts

Your academics have extensive teaching, research and consulting experience in the public and private sectors.

Industry-ready skills

Industry-ready skills

Access experiential learning and networking opportunities with a wide range of industry partners.

Hear from our students

Find out what motivated our current students to choose Melbourne, and the impact studying with us has had on their lives and careers.

Make the most of the opportunities at Melbourne.

Christina, Bachelor of Commerce student

My Master's degree was integral to fostering my career.

Ashleigh, Account Manager, Edelman. Master of Marketing Communications (2016)

Talk to us

Please speak to our expert staff to discover more about our learning opportunities and get support with your application.