Major overview


    Marketing specialists begin from the point of view of customers to create, communicate, and deliver offerings that are of value. Organisations use marketing intelligence to respond to needs, growth and trends in the marketplace, in order to maximise profitability.

    Marketing is essential to the health of any profitable enterprise, whether in the public or private sector. All organisations engage in marketing activities and must decide on a marketing mix that suits them best.

    Marketing allows you to manage a brand and contribute to an organisation’s business strategy. This is relevant within large organisations as well as startups or new businesses.


    The Marketing major will provide you with the tools and skills you need to build relationships with your audience. It offers strategies that help you understand your customers and successfully target their needs. Marketing studies offer vital skills and knowledge to underpin your career growth, whatever path you choose to take.

    You will develop a solid understanding of key marketing tools and goals such as segmentation, positioning, service excellence, sustainable leadership, and customer value, satisfaction and loyalty.