Master of Management (Marketing)
- CRICOS Code: 064503C
- 2 years full time / 4 years part time
- On Campus (Parkville)
- Available to domestic and international students.
- Start Year Intake - March and Mid Year Intake - July
What is it about?
Melbourne Business School's Master of Management (Marketing) provides foundation training in a variety of business and management disciplines and specialist training in marketing. It enables graduates to develop, implement and control integrated marketing programs, work closely with managers in other functional areas, and pursue a career in marketing management. The course focuses on the means by which organisations attract and retain customers, and covers many aspects of marketing, including marketing strategy, customer behaviour, relationship marketing, branding and international marketing.
Who is it for?
This program is ideal for students holding undergraduate degrees in areas outside of business/commerce whose goal may be to assume a managerial position in the marketing and communications field. The program is also suited to business/commerce students who wish to add marketing to their portfolio.
The Master of Management (Marketing) is an accredited program with the Australian Marketing Institute.