Master of Digital Marketing

Become a digital marketing expert

Navigate the fast-paced world of digital marketing with a Master of Digital Marketing at Melbourne University. Build specialised knowledge and skills through a suite of advanced subjects. Gain hands-on experience with leading companies and learn to apply cutting-edge digital marketing theory to real business challenges. Graduate with sought-after expertise and skills, and be confident to step into this exciting and ever-changing profession.

Key Features

1. Build digital marketing skills and knowledge. Develop expertise in three broad areas; digital marketing strategy, digital marketing analytics, and digital marketing creativity. Study subjects across all three areas before choosing the opportunity to deepen your expertise in one through specialisation.

2. Bespoke programme. Unlike most other programmes the Master of Digital Marketing is a bespoke programme where nearly all of your subjects are offered exclusively to participants in the Master of Digital marketing. Benefits? The subjects match closely to your interests and career goals and you study along likeminded others across subjects, building deep connections, learning from tour peers, and developing a strong network.

3. Industry connected academic knowledge. A digital marketing internship is offered as a default, allowing you to apply and gain (industry) knowledge. Develop your strategic thinking in a Thought Leadership in Digital Marketing subject, where you engage with contemporary business challenges and leading organisations. Our teaching team combines internationally recognised academic expertise with extensive industry experience, ensuring your learning is both research-informed and practice-focused.

Join a diverse cohort of Master of Digital Marketing students, from a wide range of backgrounds. Together, you’ll build the skills employers are looking for.

1. Build specialist knowledge. Choose electives to develop in-depth knowledge in your area of interest, such as analytics, content creation, or strategy.

2. Gain sought-after skills. Graduate with the skills employers are looking for, in areas like designing the digital customer experience, digital metrics, and crafting viral content.

3. Learn how to problem-solve. Become adept in analysing and solving complex digital marketing problems.

Students at Melbourne Business School (MBS) can access a wide range of support.

1. Careers Skills Development Program. Access this business-specific program for services like our Career Mentoring Program and workshops on skills such as effective networking and writing a great CV.

2. Student clubs. Extend your learning, build new connections, and make lifelong friends by joining a faculty club. Contribute to the community with clubs like Global Consulting Group, offering pro-bono consulting for charities and not-for-profits.

3. Case competitions and start-up pitches. Develop real business solutions in a tight timeframe at the MBS Case Competition or make your pitch in our startup competition.

“I liked that the course was hands-on. It gives you a holistic view of digital marketing from analytics and paid media metrics to content marketing. It was beneficial to work with people from across the globe to learn different point of views.”

- Ellinor Stenhammer, Master of Digital Marketing

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