Why an aspiring Vietnamese entrepreneur chose Melbourne to launch his career

Why did you choose your course and major?
I chose the Bachelor of Commerce because of my passion for entrepreneurship and creativity. This course provides me with practical and useful insights into business and the economy. Because of my ambitions and my personality, commerce is the best fit for me. From my viewpoint, creativity is the most critical factor in reaching any target. Marketing is a field that requires consistent innovation and creativity to attract consumers. It enables me to gradually get out of my comfort zone, meticulously experiment with new ideas and become venturesome.

What attracted you about The University of Melbourne?
I aspire to become a marketer, who conveys values to consumers while sustaining people’s welfare. At The University of Melbourne, I look forward to courses such as Global Marketing and Strategic Marketing, as I believe these will provide me with deeper insights into the connection between marketing in companies with environmental, political and social aspects. The Consumer Behaviour course allows me to collect in-depth data and analyse consumer psychology and emotional regulation affecting firms’ profit. This will help me understand people’s shopping habits and devise effective strategies. Various voluntary work offered by the University of Melbourne Student Union and social activities from clubs enables me to apply my experience while maintaining a healthy mental and social life.

You received the Melbourne International Undergraduate Scholarship. How will this help you in your study plans?
I am honoured to be awarded the Melbourne International Undergraduate Scholarship. This scholarship supports me financially to cover up my tuition fee and helps me to concentrate more on my study. Moreover, the scholarship also acts as a motivation for me to further perfect myself and work harder. Because of this, I always try to study to the fullest in order to make the most out of the scholarship and to prove that I deserve it.

How is your course preparing you for your future?
I hope to be equipped with a deep understanding of the impact of marketing on the economic, social and cultural aspects of Australia. Melbourne has a strong reputation for partnering with prestigious universities, enabling me to exchange with students from all walks of life. This will provide me with a multidimensional perspective and prepare me for a globalised working environment. I am also aiming to build my personal business, drawing on the creativity I’ve nurtured and explored in my classes. With the generous help of teachers and staff, I am given the opportunity to engage with experts and gain practical experience in start-ups.

What advice would you give to other international students considering studying at UniMelb?
University is the place for you to explore and find your true colours. Not only the University of Melbourne but the city of Melbourne and Australia in general is a place that gives you the opportunity to seek inspiration and thrive.