Melbourne MicroCert Drug Commercialisation Fundamentals
Explore the drug commercialisation pipeline and discover how to take a product from start-up to success.
- Fees: $990 AUD (inc GST)
- Delivery mode: Online
- Duration: 6 weeks
- the Victorian Comprehensive Cancer Centre (VCCC)
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What you will learn
Gain contemporary skills and knowledge for your job now.
Taking a therapeutic drug from bench to bedside involves a complex, collaborative industry effort.
This Melbourne MicroCert is ideal for health professionals, researchers and other professionals in the oncology sector seeking a stronger understanding of the drug commercialisation pipeline and how to take a product from start-up to success.
Delivered in partnership with the Victorian Comprehensive Cancer Centre (VCCC), the course gives you access to leading industry experts who'll provide evidence-based insights and indispensable guidance on the drug development process.
Understand business models, IP and pharmacoeconomics
Examine the importance of intellectual property and patents in commercial partnerships, and explore key principles underpinning business models and portfolio management. Taking a broader view, explore how pharmacoeconomics impacts drug development.
Examine strategic alliances across academia, pharma and biotech
Explore the role of different players in the drug commercialisation pipeline, and how strategic alliances are built across academia, pharma and biotech. Understand the function of laboratory research, drug companies, health care clinics, pharmacies, governments, regulatory bodies, policymakers, healthcare practitioners and hospitals.
Discover how to craft effective marketing strategies
Explore marketing strategies for pharmaceuticals and biotechnology drugs, and understand the potential pitfalls and hurdles involved in launching a promotional campaign for a new drug.
Apply your knowledge in a pitch to industry
In a hypothetical industry pitch, you'll demonstrate your knowledge of what a company or funding body would need to know to endorse an idea, and how to make a strong case for taking a product from candidate to commercialisation.
Who you will learn from
Learn from skilled academic and professional experts who will share invaluable knowledge you can use in your job.
Dr David Kok
Associate Director of Radiation Oncology and Radiation Oncologist at the Peter MacCallum Cancer Centre.
David's clinical expertise includes the use of Stereotactic Radiosurgery, VMAT and Intensity Modulated radiotherapy to achieve the best possible outcomes for his patients. As an educator, David is focused on developing curricula and educational programs that acknowledge and maximize the benefit of individual learning styles avoiding and opposing 'one size fits all' approaches.
Professor Grant McArthur
Executive Director, Victorian Comprehensive Cancer Centre; Medical Oncologist, Peter MacCallum Centre.
Peter is a fellow of the Royal Australian College of Physicians, holds a Ph.D. in Medical Biology and has received numerous awards in recognition of his prolific professional contributions. He is a national and international study co-chair of a number of clinical trials of targeted therapies. His research interests include discovery of novel drug targets in cancer, targeting oncogenes, immunological effect of targeted therapies, clinical trials of targeted therapeutics, personalised medicine, m
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To take Drug Commercialisation Fundamentals as a stand-alone Melbourne MicroCert, you'll pay the normal course price.
$990 AUD (inc GST)
Please contact Student Support to discuss discounts and payment options for University of Melbourne staff or alumni, or to pay by invoice.