Doctoral Program in Marketing

The Melbourne Business School Doctoral program prepares graduates for research and teaching careers at top-ranked educational institutions and for careers where world-class research and advanced analytical skills are necessary.

Intended learning outcomes

Upon completion of the PhD, the graduate researcher will be able to:

• demonstrate command of a substantial and complex body of knowledge at the forefront of a discipline
• independently and systematically engage in critical reflection, synthesis and evaluation
• independently and systematically develop, adapt and implement research methodologies to extend and redefine existing knowledge
• independently and systematically generate original knowledge and understanding such that they can make a substantial contribution to a discipline
• disseminate research findings effectively in the professional arena and in an international context
• demonstrate autonomy, authoritative judgement and responsibility as an expert and scholar
• demonstrate an understanding of, and commitment to, research ethics and integrity.

Graduate attributes

For graduate attributes, refer to the Graduate Research Hub.

Success stories

Dr Rohan Venkatraman

Lecturer in Marketing
University of Birmingham

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"I think the University of Melbourne is a good place to go. It’s a place that rewards you for putting effort in, but it will also take care of you and support you and give you encouragement, which I think is a good balance."

Completed - 2021

Dr Thu (Jordan) Truong

Lecturer (Assistant Professor) in Marketing
The University of Sydney

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"As someone without a research background, the Doctoral Program in Marketing was perfect for me. The two-year coursework component thoroughly prepared me both methodologically and conceptually, while the three-year PhD component allowed me to deeply engage in research. I was fortunate to find a PhD supervisor who shares my passion for unstructured data analysis, and together we worked on interesting and relevant projects."

Completed - 2024

Dr Davide Orazi

Lecturer in Marketing
Monash University

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"This degree has allowed me to master the quantitative and communication skills required by today's hyper-competitive academic market. A research-oriented approach, coupled with coursework and exposure to world-class academic visitors, proved invaluable to move to the next stage of my career."

Completed - 2016