Associate Professor Stephan Ludwig

"The market is just exploding around topics in the digital marketing space, whether it’s the analytics or the content side. Digital marketing people are now the eyes and ears of their organisation. They essentially provide these valuable psychological, attitudinal and behavioural insights into what consumers are doing and how they're changing their behaviour. In this program, we integrate these elements into our teaching- and internship based subjects. There are the general strategic frameworks you need to be a good digital marketer. Then we introduce psychological and communicative aspects that go into developing customer relationships. Finally, we teach the analytical method skills and metrics to uncover these insights from digital data."