This Melbourne MicroCert is ideal for a wide range of agricultural practitioners and extensionists. You may be working in livestock, grains, horticulture or viticulture. Or you may work for a government body, environmental group or land management organisation that interacts with farmers.

To be eligible for this course, you must have completed:

• An undergraduate degree in an agricultural or related field (e.g. natural resource management, science)

or

• Two years of work experience in agricultural science, natural resource management or associated fields.

This Melbourne MicroCert is open to both domestic and international participants.

This Melbourne MicroCert has been developed in close consultation with industry to ensure your knowledge is contemporary and industry-aligned. It will equip you with the skills and advanced knowledge needed to influence sustainable innovation and change within agriculture.

If you're a member of the Agricultural Institute of Australia, this suite of Melbourne MicroCerts may contribute to 'certified practising agriculturalist’ professional development hours.

By the end of this Melbourne MicroCert, you will be able to:

• Critically evaluate segmentation methods for agricultural contexts
• Communicate segmentation analysis outcomes with others
• Apply a segmentation analysis to generate a targeted advisory response to address the needs of different populations

This course runs over 11 weeks.

Your total time commitment is approximately 40 hours, which includes:

• 7 hours guided learning
• 20 hours independent study
• 13 hours assessment tasks.

Assessment:

• Written proposal (40%)
• Change strategy segmentation plan (60%).

Once you've successfully completed this course, you will be awarded your Segmentation Approaches for Agriculture Melbourne MicroCert. This digital certificate will warrant the achievement of knowledge, skills and capabilities outlined in the learning outcomes. It may also include artefacts (such as videos and written material) related to both experiential and work-integrated learning, including translatable assessment that is practical to your professional life. You can also share your Melbourne MicroCert digitally and via social media by adding it to your personal platforms, such as LinkedIn. See example certificate.

Segmentation Approaches for Agriculture is part of the Agricultural Extension suite of Melbourne MicroCerts, which is designed to be taken sequentially, in the order below.

It also offers a pathway – otherwise known as advanced standing – into the Graduate Certificate in Agricultural Sciences and Master of Agricultural Sciences. To use it in this way, you need to complete all four Melbourne MicroCerts in the Agricultural Extension suite, then apply for credit towards these postgraduate courses.

This series includes:

• People and Change in Agriculture
• Supporting Farm Practice Change
• Segmentation Approaches for Agriculture
• Evaluation in Agricultural Innovation

In our innovative online environment, you'll learn alongside a diverse range of industry professionals, and be guided by leading practitioners. You'll review relevant case studies, theories and frameworks, and engage in exploratory discussions with your peers in the online forum, gaining new perspectives on your agricultural practice.

There is no set expiry date