Segmentation Approaches for Agriculture
Support innovative agricultural change by analysing and responding to segment needs.
- Delivery mode: Online
- Duration: 11 weeks / 40 hours
What you will learn
Gain contemporary skills and knowledge for your job now.
As agricultural practices continue to evolve across the globe, so too have the roles of agricultural professionals.
This Melbourne MicroCert is ideal for agricultural practitioners and extensionists seeking new skills and knowledge to meet industry needs and support innovative agricultural change.
Explore segmentation methodology
Understand the purpose and role of segmentation in current agricultural contexts. Investigate different methods of segmenting populations, explore the theoretical basis and application of these methods in developing intervention strategies for diverse audiences, and reflect on their moral and ethical dimensions.
Apply segmentation practices to real-world settings
Critically evaluate a range of established segmentation methodologies and explore their importance to Australia's agricultural future. Participate in peer discussions and share your experience of working with segmentation methodologies in the field. You'll draw on both your new and prior knowledge of the agriculture sector to discuss your own findings and use real-world case studies to conduct a segmentation analysis.
Propose and create an advisory response
Apply the results of your segmentation analysis to create an advisory response that supports improvements in agricultural productivity and sustainability. You'll develop a comprehensive plan that engages key stakeholders across different target segments and address key challenges that are driving change in the agriculture sector.
Who you will learn from
Learn from skilled academics and professional experts who will share invaluable knowledge you can use in your job.
Professor Ruth Nettle
Professor in Agriculture and Food, and Head of Rural Innovation Research Group (RIRG)
Ruth's research interests include rural workforce development, the role of extension in rural change, and farming systems change. Ruth has provided input into the issues facing rural industries in Australia through strategic reviews into human and social capacity, the role of development in the future of RD&E, and the role of extension.
More from this series
The Agricultural Extension series
It also offers a rare opportunity to undertake professional development that could give you a pathway into postgraduate study. Check the course details to see how this suite provides advanced standing for the Master of Agricultural Sciences.
Explore more from the Agricultural Extension series:
To take Segmentation Approaches for Agriculture as a stand-alone Melbourne MicroCert, you'll pay the normal course price.
Please contact Student Support to discuss discounts and payment options for University of Melbourne staff or alumni, or to pay by invoice.
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