Where will this take me?


After completing this major you might pursue career paths in event management, international management, marketing, operations management and organisational development, government, services, not-for-profit, marketing communications and public relations.

Career outcomes

Your first job could see you as a:

  • Account executive
  • Customer insights analyst
  • Marketing coordinator
  • Media planner

In 5-10 years, you’ll progress to roles such as:

  • Digital communications manager
  • Marketing research consultant
  • Brand manager
  • Social media specialist

And in 15-20 years you could be a successful:

  • Chief marketing officer
  • Communications director
  • Creative director
  • Account director

Graduate pathways from this major

The skills and competencies you will develop by completing the Marketing major will put you in a good position to undertake further study in a range of business and economics fields or even in new disciplines, such as government, humanities, law or teaching.


The Marketing major leads to a range of professional specialisation pathways, in or outside of your discipline, that will prepare you for a wide range of professions.

Some of our marketing focused graduate study options include:


Research training within an honour’s year, a postgraduate diploma or a master’s degree will be required as preparation for further graduate research.

Doctoral programs

If you’re interested in a pathway to academia or becoming an industry expert in marketing, you can undertake further study through the Doctoral Program in Marketing which involves 2-year Master of Commerce + 3-year Graduate Research Degree.


Elizabeth Smith

When Elizabeth was struggling to map out her career path, she turned to her mentor, Michael Magelakis from the BCom Network Mentor program.

"My mentor advised me to pick five different industries that appealed to me, and to check out companies within those industries. It was so valuable to write this down because it really made me research where I thought my interests lay and get an understanding of the type of organisation I wanted to work in. Once I had identified companies within my top five industries, I started looking for opportunities.”

MECCA was right at the top of her list, and once she graduated, she was lucky enough to get an internship tailored for her where she got to work in the Digital Marketing team, the area that she was most interested in. As part of her experience, she had the chance to work in store and do rotations between different departments at MECCA’s head office, offering her the chance to see the different opportunities she could have. Shortly after that, she was offered a role as MECCA’s Signature Line Inventory Coordinator, a field she didn’t have on her mind when she first started as an intern. Now, more than a year later, she’s enjoying her role overseeing production and stock holdings of the brand’s Signature Line products.

It’s often difficult to take your time and experience different options but Elizabeth believes that having the will to try out different things will pay off in the future.

“I think the Lizzie that started uni 4 years ago didn't really know how much the world had to offer. There are so many job opportunities that you won’t be told about and there are industries that are never really talked about. But they're out there. I feel like you can learn so much more from the hidden gems than the things you see.”

Read Elizabeth’s full story.