Where will this take me?
After completing this major you might pursue career paths in event management, international management, marketing, operations management and organisational development, government, services, not-for-profit, marketing communications and public relations.
Your first job could see you as a:
- Account executive
- Customer insights analyst
- Marketing coordinator
- Media planner
In 5-10 years, you’ll progress to roles such as:
- Digital communications manager
- Marketing research consultant
- Brand manager
- Social media specialist
And in 15-20 years you could be a successful:
- Chief marketing officer
- Communications director
- Creative director
- Account director
Graduate pathways from this major
The skills and competencies you will develop by completing the Marketing major will put you in a good position to undertake further study in a range of business and economics fields or even in new disciplines, such as government, humanities, law or teaching.
The Marketing major leads to a range of professional specialisation pathways, in or outside of your discipline, that will prepare you for a wide range of professions.
Some of our marketing focused graduate study options include:
- Master of Business Analytics
- Master of Entrepreneurship
- Master of International Business
- Master of Management (Marketing)
- Master of Marketing Communications
Research training within an honour’s year, a postgraduate diploma or a master’s degree will be required as preparation for further graduate research.
If you’re interested in a pathway to academia or becoming an industry expert in marketing, you can undertake further study through the Doctoral Program in Marketing which involves 2-year Master of Commerce + 3-year Graduate Research Degree.