Where will this take me?


After completing this major you might pursue career paths in event management, international management, marketing, operations management and organisational development, government, services, not-for-profit, marketing communications and public relations.

Career outcomes

Your first job could see you as a:

  • Account executive
  • Customer insights analyst
  • Marketing coordinator
  • Media planner

In 5-10 years, you’ll progress to roles such as:

  • Digital communications manager
  • Marketing research consultant
  • Brand manager
  • Social media specialist

And in 15-20 years you could be a successful:

  • Chief marketing officer
  • Communications director
  • Creative director
  • Account director

Graduate pathways from this major

The skills and competencies you will develop by completing the Marketing major will put you in a good position to undertake further study in a range of business and economics fields or even in new disciplines, such as government, humanities, law or teaching.


The Marketing major leads to a range of professional specialisation pathways, in or outside of your discipline, that will prepare you for a wide range of professions.

Some of our marketing focused graduate study options include:


Research training within an honour’s year, a postgraduate diploma or a master’s degree will be required as preparation for further graduate research.

Doctoral programs

If you’re interested in a pathway to academia or becoming an industry expert in marketing, you can undertake further study through the Doctoral Program in Marketing which involves 2-year Master of Commerce + 3-year Graduate Research Degree.


Elizabeth Smith